Managing the confluence of technology and distribution
Since surgeons are always working with new systems it comes as little surprise that they often come up with great new technologies. We work with surgeons to find out the value of the technology and provide a plan to maximize that value. We tell you the truth, we don't seek to make a quick dollar and take you for a ride. We follow a very methodical process by which we establish the market for the technology, the intellectual property process, the development process, the regulatory process and the business development process to reach the realization of the idea. We also allow simple go, no go points throughout the development process where you can assess the current market environment and move in any other direction you choose.
We've worked inside the orthopaedic corporations and we know, and understand, that they can't take on every new project. We can help you by bringing the company a product, rather than a project. Research dollars are better spent validating a technology than experimenting, in the minds of the companies. That is because they are averse to risk. As a surgeon, that is easily understood, but as an inventor, that is often confusing. We help you establish the value of the project and present to the company a product that is more easily understood and the value much more clear.
Contact us to see how we might be able to help you, regardless of what stage your ideas are currently.